Our Weekly Digest is Live!

Public Archives Search

Keyword Search


Market quotes are powered by

Beer Marketer's INSIGHTS


Click here to order Beer Marketer's INSIGHTS

Beer Marketer's INSIGHTS, our flagship newsletter, is published 23X a year. For the last 47 years, it has frequently been the first and often only publication to report the most important beer industry facts, trends, and insights. Each issue features four info-packed pages. Inside, you'll find the latest news and numbers about the US beer business, with a special focus on exclusive articles and analysis. Readers of Beer Marketer's INSIGHTS get the info necessary to stay abreast of the latest industry events, and the understanding of those events. Here's just a small sampling of what you'll find inside:

Beer Marketer's INSIGHTS is written by the most experienced and knowledgeable staff serving the industry. More execs keep up-to-date by reading Beer Marketer's INSIGHTS than any other beer industry publication.

Join thousands of beer industry executives, ad agency representatives, government regulators, bankers, analysts, attorneys, and others who need to know as much as possible about the beer industry. These execs benefit from INSIGHTS' authoritative reporting and analysis. Put that advantage to work for you. A one year-subscription is priced at $845 dollars (add $30 outside of US). As with all our newsletters, we offer a money-back guarantee: if Beer Marketer's INSIGHTS fails to meet your expectations, we will gladly refund the unused portion of your subscription.

Order 5-9 subscriptions of BMI and save 15% off each; only $718.25 per subscription.
Order 10+ subscriptions of BMI and save 25% off each; only $633.75 per subscription.

To take advantage of higher tier multiple copy discounts, or site license pricing, please This email address is being protected from spambots. You need JavaScript enabled to view it.


Ranks of distribs keep thinning. In more and more markets it’s getting down to 2 distribs. Calif going Miller/Coors in a hurry. Over 1/2 dozen distrib deals there in just last 6 mos. So far in 2002, new Miller/Coors distribs in all these cities: Van Nuys, San Jose, Redwood City, Santa Maria and Visalia. That followed Oakland and Long Beach/Anaheim late last yr (when Coors sold its Anaheim branch to Reyes family, that seemed to open floodgate). Here are some of players: Allied Bevs (owned by Kevin Williams) bought 2-mil-case Coors/import distrib Sierra; it also sold Miller in Santa Maria to new Central Coast (partnership between Coors distrib Larrabee Bros and ex-Sierra owner Frank Clark). South Bay Bevs (owned by Bob Fransechini Jr) bought 3.2 mil-case Miller/ Coors distrib in San Jose. That was 4th new owner there in 4 yrs. Bob also sold Coors West in Redwood City to Maita Dist to form new Miller/Coors distrib there. And Valley Wide of Fresno bought 1-mil-case Coors distrib C&S in Visalia; it already has Miller there. But 1 state well ahead of Calif on consolidation curve: the whole state of Fla is now consolidated Miller/Coors. Other recent Miller/Coors deals also inked…

Publishing Info

  • Year 2002
  • Volume 33
  • Issue # 7
Annual oppty for distribs to rate suppliers on 9 "key competencies," Tamarron Consulting’s survey of 500 wholesalers, once again has good news/bad news. Most suppliers are getting better in distribs’ eyes: 8 of 11 suppliers in survey since 2000 "scored their highest average scores in 2002," Tamarron wrote. But when asked for an overall letter grade measuring supplier performance and supplier-distrib relationship, wholesalers not so positive. On performance, "the majority of suppliers were graded between B and C with an average of C+." Only 1 supplier (AB) scored a B+ in performance. Wholesalers scored supplier relationship a little higher: "all suppliers received at least a C, with an average of B-." Again, only AB scored better than B. Recall Tamarron asks distribs to rate suppliers on 9 competencies using 1-5 scale. Most important competencies to distribs in order: mktg mgmt, portfolio mgmt, retail execution, leadership/planning, communications, operations. Since 2000, portfolio mgmt and retail execution gained importance, leadership and communication dipped. When asked for general rating, nearly 90% of distribs said relationships with suppliers met or exceeded expectations, but when distribs took closer look "average competency score totaled 2.86 – indicating supplier performance was short of having met expectations." What’s more,…

Publishing Info

  • Year 2002
  • Volume 33
  • Issue # 15
Key concern for SABMiller: US game is won and lost on mktg front first and foremost, but that’s not SAB’s key strength and hasn’t been Miller’s in recent yrs either. SAB ceo Graham Mackay summarized its "competencies" at end of recent speech: "operation skills, brand portfolio development, low cost production, M&A track record and integration abilities, margin improvement and strong cash generation." Graham did not emphasize its skill as a marketer. In conference call after deal, Miller ceo John Bowlin said Miller 2002 mktg programs "right on" and pointed to signs of progress tho he did acknowledge: "not every month, not every quarter as bright as the last one." Miller is spending at competitive levels, according to John. "I don’t think we could have said that until this year," he added. Miller has bolstered core brand spending by $100 mil last 3 yrs and will spend "incremental" approx $100 mil on flavored malt bevs too. Graham too said mktg "in the right direction." Miller needs this mktg improvement to reverse longterm declines of Miller brand equities. Compared to 1991, Miller Lite down 2 mil bbls, Gen Draft down 1 mil bbls, High Life down 100,000 bbls (but price repositioned) and…

Publishing Info

  • Year 2002
  • Volume 33
  • Issue # 10
Miller?s action of "simply changing its FOB price in close conformity with" distrib?s price to retailer "is lawful and neither fixes nor maintains the price" when distrib resells beer. So concluded fed ct judge in Tex recently as he dismissed most charges brought by Lubbock Bev vs Miller. In effect that means that what lotsa distribs call "reachback" by brewers ain?t a price-fixing violation, at least not to this fed judge. Recall that Lubbock Bev had charged Miller unreasonably withheld approval of deal in 2000. Charged too that Miller practice of raising FOBs when distrib adopted higher-than-suggested price-to-retail violated state and fed laws. But judge disagreed. In addition, fed judge ruled Miller did not violate Tex Fair Dealing Law when it disapproved deal. Miller?s refusal to approve was reasonable, he wrote, "because Miller enumerated several legitimate business reasons" for disapproval, "any one of which was sufficient." Lubbock added price discrimination claims that judge refused to dismiss. It will appeal judge's order. Meanwhile, Miller countersued Lubbock charging fraud related to "overpaid FOB reimbursements." Miller seeks right to terminate immediately, plus damages and atty fees. Trial slated to start Jul 8. More on judge?s reachback logic next issue.

Publishing Info

  • Year 2002
  • Volume 33
  • Issue # 11
Six-mo streak of taxpaid shipments gains ended in May: taxpaids down 100,000 bbls, 0.6%, estimates Matt Hein of Beer Inst. That?s a slow-mo especially given new round of malternative rollouts, plus May 2001 was flat. Yr-to-date, taxpaids still up 1.1 mil bbls, 1.5%. But for 12 mos, taxpaids up 1 mil bbls, 0.6%. Meanwhile, imports followed 1st qtr slowdown (+6%) with 16% jump in Apr. Brought YTD trend back up to +600,000 bbls, +9%. Leading the charge still: Mexican imports. Up 584,000 bbls, 21% for 4 mos. Corona price increase went into effect beginning Mar-Apr in most of US. But while Barton Beers, mostly Corona, revs up 14% Mar thru May, its depletions down slightly, cfo told analysts. Only other double-digit import gain YTD from major source: Irish shipments up 16% following big drop last year. Dutch shipments and UK shipments each ahead 6%, but German shipments off 6%, and Canadian shipments off 15% as lots less Smirnoff Ice being made in Canada this year. Two numbers to watch: Czech imports (mostly Pilsner Urquell) up 15% on small base; Belgian imports (mostly Stella Artois) doubled on even smaller base.

Publishing Info

  • Year 2002
  • Volume 33
  • Issue # 12
In Tex, by far the biggest beer light mkt and 2d biggest beer state overall, all light beers have over 60 share and still growing. Wow! Some shocking shipment and share shifts in Tex thru mid 03. Bud Light still flying. Up 192,000 bbls, 9% thru May; Gained 3 full share to 29.6. But Miller Lite fell 148,000 bbls, 15% and Coors Light fell 60,000 bbls, 8% for 5 mos. That?s on top of 9% hit to Miller Lite and 5% drop for Coors Light in 02. Those 3 brands at 49 share of biz in state. Total AB biz up 166,000 bbls, 4% (Bud brand down 5%) thru May while Tex mkt down 2%. Miller down 209,000 bbls, 13% YTD. For 12 mos, AB share climbed 2.3 to 55.2 while Miller declined 1.8 to 19. Coors only lost 0.2 share. It is down much more modestly overall than on Coors Light. Off 26,000 bbls, 2.5% for 5 mos. That?s because Keystone Light on a roll. Up 29,000 bbls, 13%. Keystone Light at 3.2 share in Tex, roughly 3x its national share. Meanwhile, Mich Ultra under 1 share in Tex: shipped 64,000 bbls thru May. Top malternatives declined 62,000 bbls,…

Publishing Info

  • Year 2003
  • Volume 34
  • Issue # 14
Page 19 of 19

Your Cart

The cart is empty

 2020 The Year in Beer

By Beer Marketer’s Insights
Presented by Benj Steinman and
the Editors of Beer Marketer's Insights
January 27, 2021
1pm Eastern Time
90-minutes including Q&A

Click Here to Register