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INSIGHTS Express

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INSIGHTS Express is designed for busy beer execs who want faster news and more info. Available via fax or email (your choice), INSIGHTS Express delivers subscribers breaking news, key numbers, pithy quotes, and other interesting info 2X a week. That's over 100 issues each year.

In each INSIGHTS Express, you'll find breaking news balanced with other info you just won't see elsewhere.International news.Articles about smaller brewers.Trends in other industries that bear on the US beer biz. Alcohol policy issues. Statistical snapshots. And much, much more.

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As advertisements with active pro athletes get set to take flight this year, AB already plans to have “at least one Budweiser ambassador in every baseball market,” where it has an existing deal with the team, reported Philadelphia Daily News. “Fans are first and foremost connected to currently active players,” noted cmo Marcel Marcondes. “That is what drives the conversation” and “influences culture,” he added. AB has deals so far with Houston Astros’ George Springer and NBA star Kevin Durant while Yuengling has lined up Phillies ace Aaron Nola, who has already promoted brewer on his Instagram acct. Report notes that opportunity for active athletes to endorse beer brands “was driven by professional athletes’ growing interest in controlling their individual brands,” and the players’ associations in baseball and NBA “wanted a larger share and more control of beer ads that were using their sports and occasionally their images as backdrops,” noted News. So far, NFL still prohibits alcohol ads for active players. All beer ads with baseball players “will promote responsible drinking,” and may use game footage or the player talking directly to audience, but they will not be seen drinking a beer, said Tim Slavin, chmn of business affairs…

Publishing Info

  • Year 2019
  • Volume 21
  • Issue # 97
White Claw jumped 9.3 share to 55.1 in seltzers over last 12 weeks thru April 7 in IRI data shared by Macquarie’s Caroline Levy at Bev Mktg Forum. White Claw growth at 332% last 12 weeks, even better than the extraordinary 259% pace at which segment grew. Segment got $127 mil in $$ sales last 12 weeks, while White Claw at $70.1 mil. That’s almost 2x as much as Truly at $36.6 mil in sales. Boston lost 2.9 share of seltzers to 28.8. Its Truly brand “only” grew 227% last 12 weeks. But biggest share donor was AB as Bon & Viv fell over 5 share to 8.5 last 12 wks (compared to a yr ago), even as it still more than doubled. Bon & Viv up 125%. And Smirnoff Spiked also lost over 3 share to 4.4 as it too doubled. Up 110.5% last 12 weeks. Diageo will be “launching giant media campaign similar to size of Smirnoff Ice launch,” said Caroline. Henry’s up 500% and grew to a 2 share. Also growing very rapidly and gaining share of segment (albeit on a very small base), Press, up 1127% and a half-share of seltzer segment. Crook and Marker, which…

Publishing Info

  • Year 2019
  • Volume 21
  • Issue # 93
Constellation Brands shipments grew 2.2 mil bbls, 70% in CA last 5 yrs and gained 9.2 share to 22.9 to become #2 supplier, over 5 share ahead of MC. AB dropped 1.48 mil bbls, 17% and lost 7 share same period to 30.5. MC lost 1.045 mil bbls, 20% and lost 4.9 share to 17.6. So AB and MC went from combined 60 share to 48 share. They each dropped 4-5% each of the last 4 yrs, while Constellation jumped 8-14% depending on the yr. For example, Constellation up a half mil bbls, 10% to 5.3 mil bbls last yr. Meanwhile, Heineken USA also struggled in CA same period. Dropped 417K bbls, 24% last 5 yrs and lost 2 share to 5.6. That included 182K-bbl, 12% drop in 2018 alone. Interestingly, All Others, mostly craft, gained 1.2 mil bbls and nearly 5 share over last 5 yrs. But stalled in 2018. All Others actually fell 0.3% last yr. This follows scan data and anecdotal reports that craft segment softened in its largest mkt, CA, last yr. Look at San Francisco for window into how much CA craft scene has changed. Total craft segment volume down 2.8% last yr in IRI…

Publishing Info

  • Year 2019
  • Volume 21
  • Issue # 85
Not surprisingly, AB fired back at MC corn syrup lawsuit with both barrels and a ton of paper. Ten documents filed in Wisc fed ct ask it to: 1) dismiss MC lawsuit claiming AB corn syrup ads deliberately mislead, cause confusion and harm MC; 2) deny MC request for injunction forcing AB to halt current ads, run corrective campaign and pay damages. (Almost identical article appears in latest Beer Marketer’s INSIGHTS.) As it has all along, AB asserts its ads true, merely state what MC admitted before and after the ads, that Miller Lite and Coors Light use corn syrup. “Such truthful advertisements do not violate the law,” AB insists. Similarly, comparative ads that “call attention to ingredients of competitive products,” are perfectly legit under same Lanham Act that MC claims AB is violating. Regarding charge that ads imply MC brands have high fructose corn syrup, AB sez “a Plaintiff cannot assume that consumers will take a truthful statement and leap to false conclusions about other matters.” Interviews that Bud Light chief Andy Goeler gave to media not “actionable” in first place, no allegation any consumers swayed by them and they were “grossly mischaracterized” by MC. Rather than “overtly” admitting…

Publishing Info

  • Year 2019
  • Volume 21
  • Issue # 83
This fight just ratcheted up several notches as MC filed its motion for preliminary injunction, including 45-pg brief in support, a survey that shows confusion, conducted by top mktg expert, Yoram (Jerry) Wind, and his lengthy report (he gets paid $1,000 an hour) plus numerous other declarations. Some think MC marketing/posturing through the courtrooms, but this avalanche of paper should put that to rest. MC serious about stopping what it views as a “sustained false advertising attack” by AB, which has “already had dramatic impact on consumer opinions” of Miller Lite and Coors Light and indeed caused “irreparable harm,” MillerCoors argues. Ads imply MC beers contain corn syrup or high fructose corn syrup when they don’t; corn syrup used as fermentation aid and eliminated in brewing process. Citing social media postings, MC sez “the campaign caused confusion, health concerns, and disgust toward Miller Lite and Coors Light beers.” But can MC meet stringent standards needed to get preliminary injunction? Survey may well be key (as experts quoted in Law 360 suggested the other day). Dr. Wind’s survey of 2034 consumers includes test group of 1016 who saw AB’s “Mountain Folk” ad where medieval guys on mountain tops proclaim ingredients of…

Publishing Info

  • Year 2019
  • Volume 21
  • Issue # 66
Beer biz continues down 2% for 4 and 12 weeks thru 12/15 in Nielsen data published this morn by Morgan Stanley in mid-cycle update. That compares to down 0.9% for 52 weeks. And with biz getting softer again this fall, the usual suspects are bearing a disproportionate brunt of the dropoff. Several of the industry’s largest brands are down high single digits. Bud Light down 8.6% for 12 weeks, 2 points steeper than its 52-week trend. Trends got worse during football season. Bud also down 7.2%. At least Mich Ultra up 11.6% for 12 weeks and now Natty Light on the rise (with 15-packs): up 9% for 12 weeks. Meanwhile, Coors Light also down 7% for 12 weeks. Only Miller Lite did slightly better among top 4 brands. But even it’s down 3% for 12 weeks now, not setting world on fire. Another big brand turned surprisingly soft nationally in last few mos. Corona Extra recently down almost as much as Bud Light, Bud and Coors Light. Corona Extra down 5.6% for 12 weeks. Even if Corona franchise presently remains very healthy, up about 7% last we saw, those Corona Extra trends gotta be concerning for Constellation. But at least…

Publishing Info

  • Year 2018
  • Volume 20
  • Issue # 246
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 2019 Beer Marketer's Insights Seminar

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The 2019 Beer Insights Seminar will be held in New York City, on Sunday evening, November 17th to Monday, November 18th at Convene.