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INSIGHTS Express

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INSIGHTS Express is designed for busy beer execs who want faster news and more info. Available via fax or email (your choice), INSIGHTS Express delivers subscribers breaking news, key numbers, pithy quotes, and other interesting info 2X a week. That's over 100 issues each year.

In each INSIGHTS Express, you'll find breaking news balanced with other info you just won't see elsewhere.International news.Articles about smaller brewers.Trends in other industries that bear on the US beer biz. Alcohol policy issues. Statistical snapshots. And much, much more.

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Beer Marketer's INSIGHTS has set the standard for beer industry news for over 35 years. The beer world and the information world are changing fast, and we're changing with them. Climb on board Insights Express today!

The 21st Amendment “is not a license to impose all manner of protectionist restrictions on commerce” in alc bevs, Sup Ct Justice Alito wrote in his majority opinion (7-2) to toss Tennessee residency requirements for liquor retailers issued this morn. Majority upheld US Dist Ct and 6th Circuit Ct of Appeals that Tenn law (requiring 2-yr residency to obtain retail liquor store license) violates Commerce Clause and thus “unconstitutional.” The 21st Amendment does give states “leeway in choosing the alcohol-related public health and safety measures that its citizens find desirable,” majority acknowledged, but not if sole reason for laws is to protect in-state economic interests. Laws must address public health/safety goals, they conclude. Justice Alito’s 36-page analysis repeats numerous times that 21st Amendment grant of states’ rights to regulate alc bevs was not intended to “give States a free hand to restrict the importation of alcohol for purely protectionist purposes.” The Court has “repeatedly declined” to treat 21st Amendment as “allowing the States to violate the ‘nondiscrimination principle’ that was a central feature of the regulatory regime that the provision was meant to constitutionalize,” Alito points out. TN residency laws discriminate on their face against out-of- state interests, he and…

Publishing Info

  • Year 2019
  • Volume 21
  • Issue # 129
Constellation’s cannabis partner Canopy Growth reported net revs of $94 mil (Canadian) up 313% in qtr thru Mar, ending its fiscal yr. Its revs for yr were $226 mil, up $150 mil from yr prior. But total revs only 13% ahead of 3d qtr Oct thru Dec ’18 as recreational sales actually below the prior quarter, reported Mkt Watch. Meanwhile, Canopy Growth reported operating expenses over 2.5x its revs, all the way up at $243 mil (Canadian). Spent $53 mil on sales and mktg in qtr, $66 mil on gen and admin, up from $14.8 mil and $16.9 mil respectively. What’s more, share-based compensation expenses jumped to $93 mil from $20 mil. Put it all together and no wonder Canopy Growth is still losing a heckuva lot of money. It reported $174.5 mil loss from operations in latest qtr and $577 mil loss for full yr. Stock didn’t react well to these results. Down 8% at presstime. But stock mkt cap still at $13.8 bil, about $2 bil greater than Molson Coors. And it still had $4.5 bil (Canadian) in cash, cash equiv and securities available as of Mar 31. Meanwhile, Constellation stock down 2%. Its first fiscal qtr Mar-May…

Publishing Info

  • Year 2019
  • Volume 21
  • Issue # 126
BI, NBWA and Brewers Assn will launch a “shared industry campaign this summer to grow beer,” Beer Institute prexy Jim McGreevy announced at annual meeting this morn. For too long, industry members “focused on the problem,” Jim said. Now, the “people in this room” will “get about the important business of finding solutions” to building beer. In following remarks, AB CEO Michel Doukeris repeated AB’s commitment to build category health and pointed out how it fits in with AB’s stated goals to address key themes of premiumization, health and wellness and purpose-driven brands. “AB is committed to working alongside other brewers” and wholesaler-partners, Michel assured, to “elevate beer…strengthen the category,” with the industry coalition launching a “first phase” this summer. “It’s very exciting for all of us.” Meanwhile “final details are being worked out,” Jim noted, Michel said that industry will be “learning from this pilot and then really scaling up” with this “initiative in years to come.” AB, Constellation Will Fund; MC, HUSA Won’t But not all key constitutents on board. “We believe in lifting the beer industry, but we’ve been clear that we won’t re-engage in a category health campaign until Anheuser Busch stops their category denigration campaign,”…

Publishing Info

  • Year 2019
  • Volume 21
  • Issue # 118
Since AB not winning in seltzer segment so far (even tho its Bon & Viv more than doubling), does it now aim to disrupt the disruptor i.e. White Claw? That’s the inescapable thought as INSIGHTS saw sell sheet for new Natural Light Seltzer. But its effect likely to be very limited in 2019. It won’t launch until Sep 23, after peak selling season. What’s more, Natural Light Seltzer will be 6% ABV, more like original Spiked Seltzer and reformulated Svedka hard seltzer. That’s not where bulk of seltzer segment turned out to be. Yet AB sez “two thirds of men aged 21-30 preferred 6% ABV & 135 cals vs 5% ABV & 100 cals.” Editor’s note: then why didn’t original Spiked capture more of mkt for men? AB sez its recommended pricing strategy is “better value vs leading seltzer (75-90 national average index vs seltzer market leader).” That would be far higher price than any other brand with Natty name. For example, avg price of Naturdays is $15.59 per case for last 4 weeks thru 5/19 in IRI multi-outlet + convenience. That’s less than half the $31.45 for White Claw Variety pack same period. Naturdays Gets 0.2 Share, Bud Light…

Publishing Info

  • Year 2019
  • Volume 21
  • Issue # 114
Less is more. Each of White Claw and Michelob Ultra franchises had 3 top 10 growth brands for 4 weeks thru May 18 in Nielsen all outlet. And each gained 1 share of $$. White Claw’s 3 brands were Assorted, Black Cherry and new to list, Mango. Those 3 brands alone grew 0.9 share of $$ for 4 weeks. White Claw franchise at 1.3 share, up 1 full share. In grocery, White Claw at 1.9 share of $$ for 4 weeks, up 1.3. That’s bigger than Heineken (1.7) for crying out loud. Meanwhile, Mich Ultra franchise also on fire and it grew 1 share as well. Not only flagship Ultra, with share gain of 0.7 and $$ up 14.6%. But Mich Ultra Pure Gold still more than doubling (up 109%) for 4 weeks and gained 0.2 share. (Avg prices paid down $1.82/case, more than 5% tho.) Mich Ultra Lime Cactus also up 43% and gained 0.1 share. Then too, Boston’s Truly also continued its explosive growth, with its variety pack still up 199%; gained 0.4 share of $$ for 4 weeks and #4 growth brand. Usual suspects Michelob Ultra and Modelo Especial remained firmly ensconced as industry’s top 2 growth…

Publishing Info

  • Year 2019
  • Volume 21
  • Issue # 110
As advertisements with active pro athletes get set to take flight this year, AB already plans to have “at least one Budweiser ambassador in every baseball market,” where it has an existing deal with the team, reported Philadelphia Daily News. “Fans are first and foremost connected to currently active players,” noted cmo Marcel Marcondes. “That is what drives the conversation” and “influences culture,” he added. AB has deals so far with Houston Astros’ George Springer and NBA star Kevin Durant while Yuengling has lined up Phillies ace Aaron Nola, who has already promoted brewer on his Instagram acct. Report notes that opportunity for active athletes to endorse beer brands “was driven by professional athletes’ growing interest in controlling their individual brands,” and the players’ associations in baseball and NBA “wanted a larger share and more control of beer ads that were using their sports and occasionally their images as backdrops,” noted News. So far, NFL still prohibits alcohol ads for active players. All beer ads with baseball players “will promote responsible drinking,” and may use game footage or the player talking directly to audience, but they will not be seen drinking a beer, said Tim Slavin, chmn of business affairs…

Publishing Info

  • Year 2019
  • Volume 21
  • Issue # 97
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 2019 Beer Marketer's Insights Seminar

★ANNOUNCING★
The 2019 Beer Insights Seminar will be held in New York City, on Sunday evening, November 17th to Monday, November 18th at Convene.