bmiheader

LIKE US ON FACEBOOK

Public Archives Search

Keyword Search

STOCKS

Market quotes are powered by TradingView.com

Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

You won't want to miss a single issue! Subscribe today!
Interesting cut of data shows that top-10 IPA cos by volume are still over half of total IPA sales in both IRI foodstores and c-stores for 13 wks thru Mar 27. Lagunitas is the clear leading IPA co in both channels and still growing solidly. Indeed, Lagunitas IPAs collectively up 16% in foodstores to 12 share of IPA and +35% in c-stores to 13 share of IPA. They've seen continued growth over several yrs, tho this yr trends are slower for some, particularly in foodstores, including flagship IPA and Daytime session IPA down earlier this yr (in MULC thru Feb). Recall, flagship Lagunitas IPA expected to improve after working thru Safeway reset in Calif for earlier part of the yr (see Apr 15 issue). Lookin' at foodstores, next largest IPA co is Sierra with 8% of IPA sales, followed by Boston Beer and New Belgium with 7 share of IPA each. Sierra's IPA growth slowed to just +3%, largely due to declining Torpedo and tuff comps from Hop Hunter launch. Tho Rebel IPA is down, Boston's IPA biz still able to grow 22% in Q1 thru residual launch of Rebel Rouser as well as new Rebel Grapefruit IPA, Nitro IPA…

Publishing Info

  • Year 2016
  • Volume 7
  • Issue # 32
Craft is bigger and better funded than it's ever been, but early signs of softness suggest that some of the huge investments being made in the space may go unrecovered unless overall growth accelerates. Multiple sources reported a segment-wide slowdown late last year. That's been confirmed (at least to some extent) by lower-than-expected yr-end shipments totals from some bigger craft brewers. Yet money continues to pour in from all angles. The landscape changes of 2015 will certainly precipitate further change in 2016. But for many of these investments to pan out, bigger shifts into the segment, whether from mainstream beer and/or wine and spirits, may need to accelerate. Craft and Beyond May Be Bigger Than You Think and Big Boys Dialing Up Investments Zoom out for a moment and take seriously the suggestion that consumers decide what's a craft beer and what isn't. An exceptionally broad view of a "craft-to-somebody" segment balloons rapidly to well over 15 share of US beer volume. That begins to capture a much larger shift in the American palate than craft metrics typically show. And crucially, many companies plan significant investments to continue growing in this arena. This theoretical segment includes superpremium brands like Shock…

Publishing Info

  • Year 2016
  • Volume 7
  • Issue # 5
Hot on the heels of ABI's last US craft acquisition, Four Peaks in Arizona (announced Friday), and UK craft purchase Camden Town (just yesterday, see below), the co announced it has deal to buy Colorado's Breckenridge Brewery today. Few details and no terms of the deal disclosed, natch. But importantly, the acquisition does not include a number of the brewpubs and restaurants that Breckenridge owns, including a pair of Breckenridge spots and Wynkoop Brewing in Denver. Those will still be operated by current mgmt. Deal is expected to close in the first quarter. AB's High End unit will take over operation of the original Breck brewpub in the mountain town it's named after. Recall, Breckenridge just opened its new brewery campus just south of Denver in Littleton, which significantly expanded the brewery's production capabilities, this year. It's on track to sell about 70K bbls in 2015, according to the co, up from 64K last yr and 32K in 2010, based on BA numbers. The deal also represents the 5th US craft acquisition by AB in the last 13 months or so. Those 5 breweries could ship upwards of 300K bbls collectively in 2015, and with modest growth AB's 7 acquired…

Publishing Info

  • Year 2015
  • Volume 6
  • Issue # 100
Craft segment (as defined by Nielsen) slowed again in latest 4 wk period thru Dec 19, according to latest Nielsen all outlet data. Craft volume up just 4.3% for 4 wks, gaining just 0.2 share in period. That's only half the 8.7% pace YTD. Further deceleration of some top brand families continues to slow overall category growth. Sam Adams volume down 11% for 4 wks and now down 6% YTD; Leinie down 22% vs up 2% YTD and Shock Top down 17.5% vs 9% YTD. Collectively they shed 0.3 share of volume and 0.4 share of $$ for 4 wks. Meanwhile, Blue Moon brand family up 3% for 4 wks. Still up 5% YTD. But collectively, these 4 brand families make up a large chunk of Nielsen craft segment, just over 30%. And they're draggin' down overall craft trend: they're down over 9% together for 4 weeks, so looks like rest of craft up closer to 12%, we found. Founders All Day and Firestone 805 are Top-10 Growth Brands in Supers Two of the fastest growin' craft brands this year also became two of the fastest growin' overall beer brands in latest Nielsen grocery store data. Founders All Day IPA…

Publishing Info

  • Year 2015
  • Volume 6
  • Issue # 101
Four beer industry folks under 40 yrs old from several different industry roles took a look at a variety of hot topics in the beer biz during panel moderated by Bud Dunn of Atlas Sales during the opening NBWA general session. Panel brought together: food network star finalist and founder of Bite and Booze blog, Jay Ducote; Country Boy Brewing founder Daniel Harris; founder of Tennessee-based craft-only distrib Bounty Bev, Kurt Strickmaker; and financial consulting co First Beverage's Ryan Lake. Thruout panel (as well as thruout NBWA mtgs) everyone singin' high praises of the 3 tier system, natch. From "consumer choice" it provides, ability to support craft brewing landscape, "freshness" and "quality" in the mkt place, or "paramount importance" for Country Boy's biz, panelists covered all bases. Yet there's a need for "mutual respect" between suppliers and distribs, which is "something that's been missing," said Kurt reiterating outgoing NBWA chairman Eric Best's comments earlier in the mtg. Industry-wide, brewers can be "quick to blame and quick to take all the accolades," which is a "fault in our industry," Daniel followed up. Yet at Country Boy "we always want to look interior first" and "never want to point fingers." If there's…

Publishing Info

  • Year 2015
  • Volume 6
  • Issue # 80
Picking apart what's going on inside craft segment's growth keeps getting harder and harder, but still a whole lotta strength to report. Strong 4-wk trends for total beer category, including +4% by volume thru Oct 4 in IRI multi-outlet + convenience, spread across most segments. Zero in on dollar sales and craft still chugging along +23% yr-to-date in MULC channel, by IRI's definition. The craft segment gained near 1.3 share of beer $$ so far this year, to 8.4. Total craft growth only just behind import segment on absolute $$ basis, +$408 mil tracked here. The chart above breaks out craft's yr-to-date $$ growth by various players and groups of brands. So all the way on the left, $8.5-mil decline of four largest Sam Adams brands takes a toll. They're still collectively almost 11 share of craft $$, but down 2.3 share YTD. These 4 top Sam brands (Seasonal, Boston Lager, Variety Pk and Rebel) all down for 4 wks, only Rebel up YTD. Together they're -3.5% thru early Oct. New Belgium only eking out a little bit of $$ growth YTD and for 4-wks, while volume now down in the last month. Sierra and Lagunitas each posting similar absolute…

Publishing Info

  • Year 2015
  • Volume 6
  • Issue # 81
Page 5 of 6

Your Cart

The cart is empty

 2019 Beer Marketer's Insights Seminar

★SAVE THE DATE★
The 2019 Beer Insights Seminar will be held in New York City, on Sunday evening, November 17th to Monday, November 18th at Convene.