Beer $$ sales grew 27% for 1 week thru Apr 26 in IRI multi-outlet + convenience data reported by Bump Williams Consulting. Outsized off-premise gains show no sign of running out-of-steam. Bump listed possible reasons why: “Not sure if it was the HOT weather, sunshine starting to fuel the cabin fever ‘escape plans,’ increased in-home consumption, consumers finding ways to ‘party’ using GoTo Meeting technology or folks just simply wanting to show C19 that they aren’t afraid to go out in public. Whatever it is, folks flocked to the store and drove sales.” But once again, wine and spirits biz grew even more rapidly. Wine $$ sales up 32% for 1 week and spirits $$ sales up 50% for 1 week. Since Mar 8 (just before pandemic officially began), beer $$ sales up 21% in IRI, but wine up 28.5% and spirits $$ sales up a whoppin’ 40%.
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