bmiheader

LIKE US ON FACEBOOK

Public Archives Search

Keyword Search

STOCKS

Market quotes are powered by TradingView.com
09/12/2018

Mich Ultra #2 Brand in $$ in TX Nielsen Food/Mass Data Thru Sep 1; Constellation $$ Sales up 18%

Beer biz undergoing wrenching changes in big TX where top 2 still had 73 share in 2017.  Mich Ultra $$ sales up 18.5% to $107.8 mil in Nielsen food/mass data thru Sep 1 (c-stores not included in this data set). It just edged past Miller Lite at $107 mil in $$ (still way behind in cases) to become #2 brand in $$ sales YTD.  Its continued explosive growth more than made up for big declines in Bud Light. Bud Light $$ sales down 6.5% (cases down 9.4%) to $206.4 mil. In all, AB $$ sales up 0.9%, even while cases down 1.7%.

Constellation $$ sales up 17.6.% YTD in this Nielsen data.  Modelo Especial jumped another 18% to $52.6 mil, just passing Dos Equis as #7 brand in state. Dos down 1.5% in TX, traditionally its stronghold.  Modelo also closing in on Bud. Miller Lite $$ sales down 0.4% and Coors Light down 5% (Coors Light cases down 7%). Total MC $$ down 1.7%, volume down 3.4% in TX.  Volume of all premium beers down 7% to 21.3 mil cases and $$ sales down 5%, while import volume jumped 5% to 8.15 mil cases, $$ up 8%. Superpremium $$ up 16.6% and volume jumped 15% to 5.3 mil cases. Relatively underdeveloped craft $$ flat and volume down 1% to 3.46 mil cases in TX YTD.

Publishing Info

  • Year: 2018
  • Volume: 20
  • Issue #: 173
Read 681 times

Your Cart

The cart is empty

 2020 Beer Insights Spring Conference


The 2020 Beer Insights Spring Conference will be held in Chicago, on Wednesday evening, May 27th to Thursday, May 28th at The Ritz-Carlton.