TOP BRANDS: SHIPMENTS AND MARKET SHARE 2014-2016
  Shipments (Bbls-000) Market Share Trend (%)
  2015 2016 2017 2015 2016 2017 2015 2016 2017
Bud Light 36,700 35,250 33,050 17.0 16.2 15.4 -2.5 -4.0 -6.2
Coors Light 17,200 17,225 16,525 8.0 7.9 7.7 -2.0 0.1 -4.1
Budweiser 15,000 14,375 13,300 6.9 6.6 6.2 -2.9 -4.2 -7.5
Miller Lite 13,450 13,475 13,100 6.2 6.2 6.1 -1.3 0.2 -2.8
Corona Extra 8,005 8,410 8,710 3.7 3.9 4.1 8.2 5.1 3.6
Michelob Ultra 5,225 6,350 7,700 2.4 2.9 3.6 17.4 21.5 21.3
Modelo Especial 5,180 6,135 7,200 2.4 2.8 3.3 18.5 18.4 17.4
Natural Light 6,750 6,625 6,500 3.1 3.1 3.0 -4.9 -1.9 -1.9
Busch Light 6,425 6,400 6,425 3.0 2.9 3.0 -0.4 -0.4 0.4
Busch   4,850 4,775 4,650 2.2 2.2 2.2 -5.8 -1.5 -2.6
Heineken 3,975 3,985 3,950 1.8 1.8 1.8 0.4 0.3 -0.9
Keystone Light 3,450 3,320 3,530 1.6 1.5 1.6 -5.5 -3.8 6.3
Miller High Life  3,625 3,575 3,520 1.7 1.6 1.6 -5.8 -1.4 -1.5
Stella Artois 2,125 2,425 2,700 1.0 1.1 1.3 21.4 14.1 11.3
Bud Ice 2,410 2,500 2,550 1.1 1.2 1.2 5.0 3.7 2.0
Pabst Blue Ribbon  2,565 2,525 2,510 1.2 1.2 1.2 -5.7 -1.6 -0.6
Natural Ice  2,750 2,650 2,425 1.3 1.2 1.1 -4.2 -3.6 -8.5
Yuengling Lager 2,245 2,200 2,180 1.0 1.0 1.0 -3.4 -2.0 -0.9
Blue Moon (all) 2,225 2,125 2,120 1.0 1.0 1.0 6.0 -4.5 -0.2
Dos Equis 1,900 1,975 1,950 0.9 0.9 0.9 6.1 3.9 -1.3
Top 20 146,055 146,300 144,595 67.6 67.4 67.2 -0.3 0.2 -1.2
All Others 70,154 70,830 70,417 32.4 32.6 32.8 2.2 1.0 -0.6
Total 216,209 217,130 215,012       0.5 0.4 -1.0
These are BMI estimates for shipments and market share for the Top 20 brands in 2017.
The market share figures include cider, plus export and no-alcohol beer. 
NOTE: No brewer reports the exact numbers for each brand.  To get our estimates, we work with numerous sources; all figures subject to revision.  
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