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Extra beer business news, thoughts and insights from the publishers of Beer Marketer’s Insights, Insights Express, Craft Brew News, Beverage Business Insights and Alcohol Issues Insights.

BA Beer Pairing Dinner at Union Square Cafe 2-5-19

Beer Marketer's Insights participated in a Brewer's Association dinner on Feb 5th, highlighting how 4 small brewery's selected beers both complemented and were complemented by food pairings.  The beers featured carbonation, yeast, hops and malt.  

Melissa Romano from Lake Anne Brew House shared her only-on-tap Lake Ann Skinny Dip carbonation-focused beer and the story of her small taproom in historic Reston, VA. This offering highlighted the Brewer's Association's new taproom membership class. Rather than get 85 cents per pint through a wholesaler, Lake Anne gets $7/pint at their brew house.  Their company's slogan is "Brewing Beer, Building Community."

Gun Hill Brewery's Dave Lopez introduced the media crowd to Rise Up Rye, with ties to the Broadway musical, Hamilton.  His brewery's location in a difficult to get to area of the Bronx is both "a blessing & a curse."  With a 30 bbl brewhouse he "can't make mistakes -- we have to brew what will sell!"  

Maine Beer's Dan Kleban shared the story of how their flagship beer, Lunch IPA, got its name. They adopted a whale who, as it turned out, was named Lunch.  Maine Beer is committed to giving back to the community. So their $7-$8 bottle beer pricing was reverse engineered to enable them to offer full healthcare coverage and a pension to all employees.

Finally, Leslie Henderson of Lazy Magnolia Brewery sampled her flagship  , the "original pecan nut brown ale."  It's still 65-70%  of sales, but she and husband Mark (both engineers) want to "make Mississippi a better place."  For the 1st 8 years, it was the only brewery in the state.  As local laws gradually became more hospitable to breweries, they "went from crazy people to leaders."

Overall, an enjoyable and delicious experience, highlighting small brewery BA members along with a restaurant whose chef understood what it takes to bring out the beer's features, and visa versa.

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 2020 The Year in Beer

By Beer Marketer’s Insights
Presented by Benj Steinman and
the Editors of Beer Marketer's Insights
January 27, 2021
1pm Eastern Time
90-minutes including Q&A

Click Here to Register