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For over 30 years Beer Marketer's INSIGHTS has been the leading trade publisher for the US brewing business.  Our publications deliver the latest news, exclusive info, and eagle-eyed analysis.  They've become industry standards.  Whether you're a busy beer exec, Wall Street analyst, lawyer, importer, supplier, or simply a professional with an active interest in the beer biz, we can get you the info you need, fast.  Below, you'll find a brief description of each of our newsletters.  Click the titles for more info.

Beer Marketer's INSIGHTS is our flagship publication, the industry-standard "orange sheet."  Inside, you'll find the most complete and incisive coverage of the US beer industry available - from competitive gains and demographic trends to legal developments, brewer/wholesaler relations, and political currents.  And thanks to our unique network of contacts developed 30+ years in the beer business, Beer Marketer's INSIGHTS also brings you exclusive data, news, and analysis that you simply can't get from any other source. In short, Beer Marketer's INSIGHTS delivers the most detailed, accurate, and complete picture of the beer business in the United States- period.Order Beer Marketer's INSIGHTS

INSIGHTS Express is a publication for those busy execs who want faster news and more info between issues of our "orange sheet."  It's a single-page fax or email (your choice) published about 75 times a year, or 1-2X a week most weeks.  In addition to fast news updates, you'll get solid info about the beer world that we just can't fit into Beer Marketer's INSIGHTS, as well as colorful quotes, international news, articles about smaller brewers, and other "outside the box" info- but no fluff.   If you need your news fix fast, give INSIGHTS Express a try..Order INSIGHTS Express

Alcohol Issues INSIGHTS is devoted to the broad spectrum of alcohol policy issues facing both the alcohol beverage industry and the general public.  Published 12X a year, Alcohol Issues Insights reports on results and analysis of often complex scientific material concerning alcohol and health, policy battles, social trends of drinking-- news items that help dictate the future of the alcohol business... and your investment in it.  As regulators step up their attempts to restrict the use of alcoholic beverages, it's critical to get the facts and information you need to stay informed and make a difference..Order Alcohol Issues INSIGHTS

Beer Statistics News is a monthly report of shipments by brewers in 39 states, with a supplemental data update every second week.   In it, you'll find state, region, and summary reports showing shipments trends of brewers in these states, as well as charts, graphs, maps, and written analysis.  When your needs call for the most recent, comprehensive state data available, Beer Statistics News delivers..Order Beer Statistics News

INSIGHTS Weekly Digest

 Vol 1, No 10   July 13, 2020

 News, Numbers, Info, and More                                                       published by Beer Marketer's INSIGHTS, Inc.

All articles shown below are excerpts from one of INSIGHTS’ 5 newsletter publications:Beer Marketer’s INSIGHTS, INSIGHTS Express, Craft Brew News, Alcohol Issues INSIGHTS, and Beverage Business INSIGHTS.
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Dichello Sues AB; Charges AB Equity Agreement Violates State Law; Should Be Declared “Invalid”EXPRESS 7/6/20  This lawsuit a long time comin’. Battle between CT AB distrib Dichello and AB going on for yrs. It already went thru many permutations. Prexy John Hall (part of family that owns distrib) not approved as equity agreement manager or successor manager. Several different execs were brought in to run it over the yrs at AB’s insistence. Now Dichello sued AB, charging that AB tried to “force” Dichello to sell and more striking, that AB’s equity agreement itself violates CT law and should be declared “invalid and unenforceable.”

Brewers Assn Hired Marc Sorini as 1st In-House Genl Counsel – CRAFT 7/6/20  In major move, the Brewers Assn hired longtime outside counsel and veteran alc bev atty Marc Sorini to be org’s first in-house general counsel. Tho in the works for some time, this significant hire announced just over a week after BA went thru 2nd round of layoffs, letting go of a number of key, long-time employees. Marc’s going to have a large state guild focus, to help them achieve their priorities,” BA CEO/prexy Bob Pease told Craft Brew News. He will “lead for us on the policy development side,” Bob said, especially on large number of “market access issues" currently "percolating," especially due to Covid. 

Big Shoe Finally Drops: TTB Gets $5 Mil Offer in Compromise, Colo Branch Suspensions from AB EXPRESS 7/9/20  Tho much later than many anticipated, TTB finally hooked big fish, announcing that AB agreed to pay $5-mil offer-in-compromise for slew of trade practice violations, including “sponsorship agreements” with sports and entertainment concessionaires. In addition to OIC, AB’s branches in Denver and Littleton, CO served 4- and 2-day suspensions over terms of agreements with a Denver stadium and a pair of mountain resorts, respectively. Allegations listed by TTB include classic examples of the kind of pay-to-play practices that industry members grumble about in private, but rarely receive much public scrutiny.

Not So Fast: Lakeshore Sues Bang Energy Marketer VPX for Wrongful Termination, PepsiCo for Interference – BEVERAGE BUSINESS 7/8/20  It had appeared VPX transition from Anheuser-Busch distribs to PepsiCo dist system would go relatively smoothly, but that’s not the case in all parts of country. We’d reported on now-resolved legal fracas in Calif. Now it’s Illinois-based Lakeshore Beverage who filed suit yesterday in US District Court in Fla, charging that Bang Energy owner VPX blatantly violated its distribution agreement encompassing Lakeshore territory that includes Chicago metro. It’s seeking compensatory and punitive damages along with costs and attorney’s fees. Suit also charges that PepsiCo engaged in “intentional, unlawful and unjustified interference with Lakeshore’s contractual relationship with VPX and Lakeshore’s customers.”

Is VPX Shooting Itself in Foot with Messy Bang Transition to Pepsi? Alliances Can Run Shorter than Wholesalers’ Bad Memories – BEVERAGE BUSINESS 7/10/20  Bang Energy’s move into Pepsi system so far is going down as one of messier such transitions we’ve seen over the years. We’ve chronicled some of moves and countermoves in recent months, but as lawsuits rain down, they’re providing more detailed glimpse into what aggrieved wholesalers argue are devious machinations to deny them their just settlements and premature incursions by Pepsi and its bottlers into their territories. If some of allegations are correct, it’s hard to fathom what VPX’s game is since, for all its $190-bil size, the bev biz can be a small world and changing circumstances have a way of abruptly realigning allegiances. The stakes are high on several fronts.

Ain’t Just Imports Takin’ A Hit: Export Biz -718K Bbls, -37% thru May; Shipments to Mexico TankEXPRESS 7/7/20  Export shipments falling off even more sharply this year than imports, as biggest mkts in free fall. Leading the drop: shipments to Mexico, practically nil in May and down 230,000 bbls, 84% for 5 mos. Then too, shipments to Canada -125K bbls, nearly 50% for 5 mos. And shipments to Chile, the #1 export market YTD thru May, down 218K bbls, also down near 50%. Shipments to Japan and Panama also gettin’ hit hard. 

Modern Times Furloughs Follow 2nd Round of Shutdowns in LA and San Diego CountiesCRAFT 7/8/20  Just when it was starting to feel like we’d seen the worst of Covid-19’s impact on craft beer and beyond, latest rounds of on-premise shutdowns in several states likely leading to another difficult stretch. CA’s Modern Times Brewing was forced to furlough “most of our staff” at its LA locale last week and now expects more furloughs in San Diego area locations as well following ruling at midnight that San Diego County will join LA in shutting down indoor eating and drinking, founder and CEO Jacob McKean shared via blog post.

Iris Nova Balances Ecomm, Bricks & Mortar as It Builds Out Brand Base – BEVERAGE BUSINESS 7/9/20  When it first came on scene in 2015, Dirty Lemon marketer Iris Nova made a splash with commitment to all-ecomm biz enabled by text-messaging-based ordering of its elixirs packed in Instagram-worthy bottles. To some longtime bev people, it seemed an ingenious ploy to garner attention for a brand whose future surely lay in bricks & mortar channel, where the real business of America happens. Turns out they were right – and way off, at same time – in manner brought into stark contrast by ongoing pandemic.  

Will SAM Lap TAP in Mkt Cap? New All-Time Highs and Lows EXPRESS 7/10/20  As Boston Beer stock (SAM) reached new all-time highs and Molson Coors (TAP) slipped to new lows, remarkably SAM market cap came within ~$40 mil of TAP. Recall, Boston Beer shipped just 11% of MC total volume in US last yr. But Truly’s got Boston on track for all kinds of new heights currently, even while working thru constant supply chain challenges. Could SAM mkt cap lap TAP sometime in 2d half of 2020?

Boston Beer Sending All Sales Reps Home for Next 2 Wks for Safety/Health Precautions – CRAFT 7/10/20  Unusual times call for unusual measures. Boston Beer sent out memo nationally informing that all Boston Beer sales reps will be pulled out of their respective mkts and asked to stay home for the next 2 wks, multiple sources shared with CBN. Move made as a measure of extra caution in response to latest spikes in Covid-19 cases in mkts thruout the country, we’re told.

Sign Up for the Mid-Yr Webinar from Beer Marketer’s INSIGHTS  What a year it’s been… and it’s only halfway over. To help make sense of the seismic shifts in the US beer and beverage industries, join us for Beer & Beyond at the Half 2020, the latest Beer Insights webinar, coming Wednesday, August 12 at 1pm ET. In addition an industry overview, BMI prexy and publisher Benj Steinman will present a deep dive on the hard seltzer segment, and special guest Gerry Khermouch, editor of Beverage Business INSIGHTS, will highlight opportunities for both distribs and suppliers amid the increasing cross-pollination between beer and non-alc bevs. The insight and perspective they offer is simply not available anywhere else. Don’t miss this unique opportunity – Register now for this exclusive 90-minute webinar; price is $200 per registrant.

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 Frequently Asked Questions Regarding Cancellation of the 2020 Beer Insights Spring Conference, Due to Coronavirus (COVID-19)

Why was the 2020 Beer Insights Spring Conference scheduled for May 27-28 canceled?

Due to the outbreak of Coronavirus Disease (COVID-19), numerous public health and governmental agencies have urged organizations to limit or eliminate events where possible. Beer Marketer’s Insights made the difficult but necessary decision to cancel the Conference and all related events to protect the health and wellbeing of our attendees, speakers and staff. 

Will the Annual Beer Insights Spring Conference be rescheduled?

No. Due to the uncertainty around when it will be safe to travel and attend a large meeting, we made the difficult decision to cancel this year’s Spring meeting.  We plan to hold our annual Beer Insights Seminar in New York City on November 15-16, 2020, and to hold next year’s Beer Insights Spring Conference at the Ritz-Carlton Chicago next June 2-3, 2021. 

Will the Annual Conference & Expo be held in a virtual format?

We will be exploring alternate virtual programs with Conference presenters and volunteer leadership as part of our ongoing commitment to providing beer industry professionals with the information you need to run your businesses. Additional information will be shared over the coming weeks about potential opportunities.

Will I receive a refund for my Conference registration now that the event is canceled?

To ease financial considerations that this cancellation may cause our participants, Beer Marketer’s Insights has instituted a flexible refund policy that gives registrants the option to apply their registration fee to the 2020 Beer Insights Seminar in New York City on November 15-16, to the 2021 Beer Insights Spring Conference in Chicago next June 2-3, to apply payment to any subscription, book or webinar orders within 14 months of the cancellation (April 13, 2020) or receive a refund less $100 processing fees.

Please This email address is being protected from spambots. You need JavaScript enabled to view it. whether you would like to defer your registration investment to:

  • the November 15-16, 2020 Beer Insights Seminar in NYC
  • the June 2-3, 2021 Beer Insights Spring Conference in Chicago
  • Apply towards subscription and/or webinar fees within 14 months, or

We apologize for any inconvenience this cancellation has caused, and hope you will stay healthy and safe during this challenging period.

NOTE:  If you made hotel or airline reservations for the Beer Insights Spring Conference, please be sure to cancel them so that you won’t be charged. The Ritz-Carlton will allow cancellation without a charge up to 24 hours prior to arrival, including for reservations with pre-paid rates that are typically more restrictive.  Each airline has a different cancellation policy; many are offering credit for flights within 2 years of ticketing with no change fee penalties.



The first Craft Update, 2019 webinar is coming right up on Wednesday, February 27 at 1pm EST!

Don’t miss out on this exclusive opportunity to dig deep into US craft beer stats. Sign up for the webinars and receive the Craft Update, 2019 reports, one for each event, featuring the webinar deck plus supplemental tables and charts that provide even more data. 

Now, gather your team to watch the webinars, share the reports and save. Take advantage of one of our group sign-up options so 10, 20 or more team members can participate in the webinar series at more deeply discounted rates. 

Option 1: Up to 10 Team Members - $750
Bring up to 10 team-members together at a single (1) login location and get one (1) copy of each Craft Update, 2019 report for just $750 (saving up to 70%).  

Option 2: 10-20 Team Members - $1,000
Gather 10-20 team-members together at two (2) login locations, get two (2) copies of each Craft Update, 2019 report for just $1,000 (saving up to 80%). Add up to 3 additional logins and copies of the reports for just $125 each.

Option 3: 20+ Team Members with BONUS 45-minute customized Q&A for your team - $1,500
Gather 20 or more participants at up to five (5) login locations and receive five (5) copies of each Craft Update, 2019 report for just $1,500. As an added bonus, we’ll schedule one (1) separate, 45-minute follow-up call to allow you and your team a personalized Q&A with presenters/Craft Brew News editors David Steinman and Christopher Shepard.


If one of these options feels right for your team, simply This email address is being protected from spambots. You need JavaScript enabled to view it. to let us know which option fits your needs. As always, please feel free to call or email us with additional questions.

Cannabis INSIGHTS 2019


Announcing Cannabis INSIGHTS 2019: The Interplay of Cannabis and Beverages, a new special report from Beer Marketer's INSIGHTS, coming in the first week of April.

The North American beer and beverage industry is seeing green. Attention, energy and investment flowing into legal cannabis markets are near a fever pitch. But many questions remain, especially concerning its current and potential impacts on beverages, both alcoholic and non-alcoholic. Get the latest special report from Beer Marketer’s INSIGHTS to help separate the news from the noise. Cannabis INSIGHTS 2019 will arm you with the data, research and perspective you need to get a handle on this dynamic, disruptive category. Order today.


Beer INSIGHTS Special Report
Cannabis INSIGHTS 2019: The Interplay of Cannabis and Beverages

100+ pages of data, research and analysis

Available the 1st week of April, 2019


Weigh sales and science, players and policy, state revenues and survey results, M&A, marketing moves and much more with this exclusive special report designed specifically for execs in the beer and beverage industries. Cannabis INSIGHTS 2019 will deepen your understanding of the possible opportunities and pitfalls cannabis presents for your business. Get the info you need in one data-packed document, including:

  • Comparisons of cannabis, alc bev sales and usage reports in legal adult-use markets
  • National consumption survey results
  • In-depth analysis of current trends in legal adult-use cannabis sales
  • Latest sales and financial results of public cannabis companies
  • Examination of big beverage company investments in cannabis so far
  • Overview of the latest trends in cannabis bevs
  • Views from financial analysts and industry observers
  • Thoughtful reviews of policy discussions and scientific research

Stop feeling whipsawed between glowing media coverage and opinionated nay-saying. Dig into the details and clear-headed coverage of Cannabis INSIGHTS 2019 to deeply address the interactions between cannabis and beverages.

Order today for the low price of $300.





10 Years After

Ten Years After: The Aftermath of 3 Huge US Beer Biz Deals

2008 was a watershed year for the US beer industry. Miller and Coors formed a JV. InBev bought AB. Those deals followed the 2007 creation of a single importer of the Modelo portfolio into the US, when Crown Imports got distribution rights for the entire country. Numerous fundamental changes and game-changing trends followed.

Ten Years After, a new special report from Beer Marketer’s INSIGHTS, tracks those changes. The report distills the data during the decade 2008-2018 – with specific focus on what happened at AB, MillerCoors and Crown (now Constellation Brands Beer Division) – to show just how much these deals disrupted the industry and changed the game, as did the rise of craft.

Easy-to-read data tables will show:

  • Industry totals 2008-2018
  • Top Brewer totals 2008-2018
  • Segment and Top Brand trends 2008-2018
  • Detailed brand tables for AB, MC and Constellation 2008-2018
  • Trends in 42 States 2018 vs 2008, including Shipments and Share Shifts for Top 5
  • Top Craft Brewers 2008-2018

In addition to the key stats, Ten Years After will include a probing essay looking at the transformation of the industry and what it means, plus timelines for each of the top players, tracking important trends and developments in strategy, personnel and more during this tumultuous period. Additional topics include:

  • Share loss to spirits/wine, per capita trends
  • Erosion of mainstream beers
  • The rise and slowdown of craft
  • Invasion of flavors
  • The growth of the US beer profit pool

Beer Marketer’s INSIGHTS’ editors bring decades of experience to the analysis.

Ten Years After provides a compact view of the US beer business in major transition that not only fills in the past but will help you and your staff plan for ongoing and future disruptions.


Want a preview? Dip into this sneak peek for a small sample of this expansive report

Order today for the low price of $200.



Cannabis INSIGHTS 2019


Announcing Cannabis INSIGHTS 2019: The Interplay of Cannabis and Beverages, a new special report from Beer Marketer's INSIGHTS, coming in the first week of April.

The North American beer and beverage industry is seeing green. Attention, energy and investment flowing into legal cannabis markets are near a fever pitch. But many questions remain, especially concerning its current and potential impacts on beverages, both alcoholic and non-alcoholic. Get the latest special report from Beer Marketer’s INSIGHTS to help separate the news from the noise. Cannabis INSIGHTS 2019 will arm you with the data, research and perspective you need to get a handle on this dynamic, disruptive category. Order today.


Order today for the low price of $300.



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 Beer and Beyond At The Half 2020

Mid-Year Review Webinar from Beer Marketer’s Insights
US Beer Industry Review at the Half presented by Benj Steinman with special guest
Gerry Khermouch 

on Non-Alc Opportunities for the Beer Industry
Wednesday, August 12, 2020
1pm Eastern Time
90-minutes including Q&A

Click Here to Register