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2014 Beer INSIGHTS Spring Conference

June 9-10 at the Chicago Ritz Carlton

The High End: Growth, Evolution & Opportunity Current Trends in Craft Brews, Imports and More:


  • Craft Continues Double-Digit Growth
  • Big Brewer Innovations and Ambitions
  • Mexican Imports Up Big
  • Cider Soaring on Small Base
  • FMBs Big Growth in 2013
  • Retail Trends and Much, Much More!

Don't miss the 2014 Beer INSIGHTS Spring Conference

Monday evening Jun 9th - Tuesday Jun 10th, 2014 at Chicago's Ritz-Carlton

The high-end of the beer business gained momentum again in 2013. To keep pace with these dynamic growth segments, attend the 2014 Beer Insights Spring Conference on The High End: Growth, Evolution & Opportunity. . Get the latest info and insight into how industry movers and shakers are building this critical industry segment, plus new directions and opportunities.

Consumers traded up to high-end brews in 2013 at an accelerated pace even as the total beer market declined last year. Craft volume grew double-digits for the 4th yr in a row and passed 7 share of the US beer market. Big brewers ramped up their innovation. Mexican imports continued their outsized growth. FMBs took off with many more new product intros and lots more coming. Cider nearly doubled and continues to come on strong. Big brewers and small players alike continue to seek new ways to satisfy consumers' seemingly unquenched desire for new brands, new flavors and new ideas. We'll explore all these trends and more. Beer Marketer's INSIGHTS brings you this must-attend conference to sort thru these hot trends with key players who are driving high-end growth. Join us for a jam-packed day of pointed presentations and plenty of networking time in a great locale.

    • Crown prexy Bill Hackett and Boston Beer chairman Jim Koch will discuss what's driving their companies' industry leading growth on a panel moderated by BMI's Benj Steinman.

    • An innovation panel with MillerCoors innovation vp David Kroll talking about MillerCoors' robust innovation pipeline, including the Miller Fortune launch and Heineken USA's chief mktg officer Nuno Teles discussing the introduction of Strongbow, Dos-a-Rita and Desperados.

    • Lagunitas founder Tony Magee will have a wide-ranging conversation with BMI prexy Benj Steinman on his company's outsized growth, 2d brewery in Chicago, and much, much more.


    • Consultant Mike Mazzoni returns. His last presentation here, on product life cycle theory and how it applied to the beer business, was one of the best we've had in 20 years of conferences. It's still being discussed and debated. You won't want to miss Mike's insights.

    • BMI's Benj Steinman will open the day with a detailed review of the rapidly growing high end, identifying key trends. Benj will give you the numbers, with a unique perspective on high-end growth and opportunity.

    • Consultant Bump Williams will lead a panel featuring hot craft brewers including: Allagash founder Rob Todd, Ninkasi ceo Nikos Ridge, Odell ceo Wynne Odell and Devil's Backbone founder Steve Crandall.

    • Just added: BMI’s Eric Shepard will moderate a panel with two of the industry’s top economists, Lester Jones from Beer Institute and Bart Watson from Brewers Assn.


The 2014 Beer Insights Spring Conference is the best way to stay up-to-date on the most dynamic segments of the beer biz. This cutting-edge event will be held at the centrally located and appropriately high-end Ritz-Carlton in Chicago. In addition to thought-provoking and informative presentations, you'll also have unparalleled opportunities for Q&A and networking. Register for the 2014 Beer Insights Spring Conference - The High End: Growth, Evolution & Opportunity - today! 


  • Brewers
  • Importers
  • Wholesalers
  • Retailers
  • Analysts
  • Investors
  • Suppliers
  • Anyone who makes, sells, invests
    in or follows the high-end beer market